Hailey Bieber Net Worth 2026: How Rhode’s $1 Billion Sale, Modeling, Beauty Empire, and Brand Deals Built Her Fortune

Hailey Bieber net worth is estimated at around $300 million in 2026, although Hailey has never publicly released an audited personal financial statement. The biggest reason her fortune grew so sharply is Rhode, the skincare and beauty company she co-founded in 2022 and sold to e.l.f. Beauty in 2025 in a transaction worth up to $1 billion. But the billion-dollar headline does not mean Hailey personally received $1 billion. Hailey Bieber’s Forbes profile

That difference is important.

Rhode had other co-founders and outside investors. Hailey’s exact ownership percentage has never been publicly disclosed, and part of the acquisition price depends on Rhode hitting future growth targets.

Still, Forbes reported that she was likely to receive a nine-figure pretax payout from the deal. That transformed Hailey from a highly successful model and influencer into one of the wealthiest celebrity beauty entrepreneurs of her generation.

Hailey Bieber Net Worth Quick Bio

The often-repeated $300 million figure comes from financial-estimate publications rather than Hailey herself. Celebrity Net Worth updated its estimate to $300 million in July 2026, while Investopedia has also described her wealth as exceeding $300 million after the Rhode transaction. These are estimates rather than verified account balances.

How Much Is Hailey Bieber Worth in 2026?

A reasonable public estimate is approximately $300 million.

Could the true number be higher?

Possibly.

Could it be lower?

Also possible.

That is because the biggest piece of the calculation—how much Rhode Hailey actually owned—is private.

Forbes reported that Rhode had co-founders Michael and Lauren Ratner as well as outside investors. Because those parties also held equity, the entire acquisition price did not belong to Hailey.

Taxes also matter.

If someone receives hundreds of millions through a company sale, the headline value is very different from the amount left after taxes, investor payouts, transaction costs, and other obligations.

So when you see websites saying “Hailey sold Rhode for $1 billion and therefore she is a billionaire,” that conclusion is incorrect.

Is Hailey Bieber a Billionaire?

No reliable evidence shows that Hailey Bieber personally has a $1 billion net worth.

Forbes specifically explained after the Rhode announcement that she would almost certainly not become a billionaire from the transaction.

Why?

Because she did not own 100% of Rhode.

The deal itself also was not simply a $1 billion cash payment on one day.

The structure was much more complicated.

How the $1 Billion Rhode Deal Actually Worked

In May 2025, e.l.f. Beauty announced an agreement to acquire Rhode.

The official structure included $600 million in cash, $200 million in e.l.f. Beauty stock, and up to another $200 million in performance-based payments over three years.

That gives a maximum potential value of $1 billion.

The transaction officially closed on August 5, 2025. E.l.f. confirmed that it paid $800 million at closing, subject to adjustments, with the additional $200 million still connected to Rhode’s future growth.

So even the company itself did not receive a full $1 billion in immediate cash.

Hailey Did Not Walk Away From Rhode

Another important point is that Hailey did not sell Rhode and disappear.

She remained deeply involved.

After the acquisition, she continued as Rhode’s Founder, Chief Creative Officer and Head of Innovation and became a strategic adviser to e.l.f. Beauty.

That means the company is still strongly connected with her personal image, product ideas, campaigns, and creative direction.

In many ways, the acquisition gave Rhode more money and distribution while allowing Hailey to continue shaping the brand.

How Much Money Did Rhode Make Before the Sale?

Rhode was growing extremely quickly before e.l.f. bought it.

The company generated $212 million in net sales during the 12 months ending March 31, 2025.

For a beauty company launched less than three years earlier, that was remarkable growth.

Rhode started with a very small collection of skincare products rather than hundreds of items.

Hailey’s strategy was simple: release fewer products, create strong visual campaigns, generate online excitement, and make each new item feel like an event.

That strategy worked.

Rhode Became Even Bigger in 2026

The acquisition did not slow Rhode down.

Vogue reported in June 2026 that Rhode reached about $390 million in sales for e.l.f.’s fiscal year ending March 2026, representing roughly 80% growth. Its global retail sales were around $500 million at that point.

That is a major reason Hailey’s possible future earnout matters.

E.l.f.’s August 2026 financial report said Rhode was outperforming revenue thresholds connected with the acquisition’s contingent payments.

In simple words:

Rhode kept growing fast enough that the extra money built into the acquisition deal became increasingly relevant.

Rhode Is Now Expanding Across Europe

Rhode began as a direct-to-consumer website brand.

Then Sephora changed the scale.

Rhode launched in every Sephora store across the U.S. and Canada in September 2025, with e.l.f. calling it the retailer’s largest North American brand launch.

The U.K. followed.

Australia and New Zealand expanded the brand further in 2026.

And e.l.f. has announced that Rhode will begin a larger Sephora rollout across Europe on September 30, 2026.

That European expansion is particularly current because, as of September 14, it is only weeks away.

Rhode Wants to Become a $1 Billion Sales Brand

The original acquisition was valued at up to $1 billion.

Now Rhode has another billion-dollar goal.

Its leadership wants the company to reach $1 billion in annual global retail sales.

CEO Nick Vlahos told Vogue Business in June 2026 that the target exists, although he did not provide a deadline.

That could make Hailey’s post-sale role extremely valuable.

She no longer personally owns the entire independent company, but her creative influence remains central to the brand’s identity.

What Does Hailey Bieber Do at Rhode Now?

She is not simply taking campaign photographs.

Hailey remains involved in product development, marketing, creative direction, launches, and the overall visual world surrounding Rhode.

That matters because the company has become known for more than moisturizer.

Rhode now sells skincare and hybrid makeup products, including lip treatments, blush, bronzer, highlighter products, and beauty accessories.

Its summer 2026 launch included Pocket Bronze, Highlight Milk, Pocket Brush, and new lip products.

The photo above of Hailey holding the giant Rhode product comes from that 2026 summer campaign.

Hailey Was Already Making Money Before Rhode

Rhode created the biggest jump in her fortune.

But Hailey was not starting from zero.

She had already spent years building a high-level modeling career.

Forbes notes that she began modeling as a teenager and later worked with major fashion companies including Saint Laurent, Levi’s, and Jimmy Choo.

She also became enormously valuable as an influencer.

That gave Rhode a major advantage when it launched.

Most new skincare businesses have to spend years trying to get people to notice them.

Hailey already had tens of millions of people watching.

Modeling Helped Build Her Early Wealth

Hailey began professional modeling before marrying Justin Bieber.

She worked in fashion campaigns, editorials, runway appearances, and advertising.

Those jobs helped establish her own income and public identity separate from her husband.

This point matters because people sometimes describe Hailey’s wealth as if it came entirely from Justin.

It did not.

By the time Rhode arrived, she already had a major fashion career and a huge social-media audience.

Rhode simply turned that influence into ownership.

And ownership changed everything.

Brand Ownership Is Different From Brand Endorsement

Imagine a model is paid $1 million to promote another company’s product.

That is excellent income.

But once the advertisement ends, the company still belongs to somebody else.

Now imagine that same model owns a large stake in the company.

If the business becomes worth hundreds of millions of dollars, the model benefits from the increase in the company’s value.

That is the shift Hailey made.

For years she lent her face and image to other brands.

With Rhode, she became one of the people building the asset itself.

Forbes had already highlighted this transition when it profiled her as Rhode’s founder.

Hailey Bieber’s Instagram Is Also Extremely Valuable

Hailey remains one of the world’s most followed fashion and beauty personalities.

In June 2026, Forbes Vetted noted that she had about 57.8 million Instagram followers.

An audience that large has enormous commercial value.

It gives Hailey a way to launch a product directly to millions of potential customers without depending entirely on television commercials.

She can wear something.

Post it.

Create a trend.

Then Rhode can build a campaign around the same aesthetic.

That connection between celebrity influence and business ownership is a major part of her wealth story.

How Old Is Hailey Bieber in 2026?

Hailey was born on November 22, 1996.

She is 29 years old as of September 2026 and turns 30 in November.

That makes Rhode’s success even more striking.

Before reaching 30, she had already helped build a beauty company acquired for up to $1 billion.

Hailey Bieber and Justin Bieber Are Still Married

Yes.

In fact, they just celebrated a major milestone.

Hailey and Justin marked their eighth wedding anniversary on September 13, 2026—one day before the current date.

They originally married in a New York civil ceremony on September 13, 2018.

A larger wedding celebration followed in South Carolina in 2019.

The couple remains one of the world’s most closely watched celebrity marriages.

They Now Have a Son

Hailey and Justin welcomed their first child, Jack Blues Bieber, in August 2024.

Jack turned two on August 22, 2026. Recent family posts have shown Hailey and Justin enjoying quieter moments with their son while continuing their careers.

Hailey has referred to herself publicly as Jack’s mom while still traveling and working heavily on Rhode.

That has made the last two years particularly busy:

new motherhood,

a billion-dollar business transaction,

international Rhode expansion,

and continued fashion work.

Does Justin Bieber’s Net Worth Count as Hailey’s?

Not when estimating her personal fortune.

They are married, and couples can own joint assets.

But financial publications normally try to estimate each celebrity separately.

Justin earned his fortune mainly through music, touring, royalties, merchandise, investments, and the sale of his music catalog.

Hailey’s current wealth is increasingly tied to Rhode, modeling, and commercial partnerships.

So saying “Justin is worth X, therefore Hailey is worth X too” would not be accurate.

Did Hailey Become Rich Because of the Baldwin Family?

Hailey was born into a famous entertainment family.

Her father is actor Stephen Baldwin, and her uncle is actor Alec Baldwin.

That gave her early familiarity with fame and undoubtedly made the entertainment world less distant.

But her current fortune is much larger than simply being a member of the Baldwin family.

Rhode is the central reason her personal wealth estimate changed so dramatically.

The company became a serious commercial business producing hundreds of millions of dollars in annual sales.

Is the $300 Million Estimate Guaranteed?

No.

Treat it as an informed estimate.

Celebrity Net Worth currently places her fortune at $300 million and says that estimate incorporates the Rhode transaction.

Investopedia similarly suggested that the Rhode acquisition pushed her wealth beyond $300 million.

But Forbes has been more cautious.

It has not publicly revealed her exact net worth because the most important missing figure—Hailey’s original Rhode ownership percentage—is not known. Forbes simply said she could receive nine figures from the sale.

That is the most responsible way to understand the numbers.

What Is Hailey Bieber Doing in 2026?

Hailey remains heavily involved with Rhode.

The brand launched a major summer collection in June, has continued international expansion, and is preparing for its September 30 Sephora rollout across Europe.

Rhode is also continuing high-profile collaborations.

A new limited collection with Alexandra Leclerc is scheduled for September 15, 2026, showing that the brand is still using fashion, culture, and influencer partnerships to create excitement around product launches.

Away from work, Hailey and Justin have also been publicly celebrating family milestones, including Jack’s second birthday and their eighth wedding anniversary.

Final Thoughts

Hailey Bieber net worth in 2026 is best estimated at around $300 million, but that number should not be mistaken for an official financial disclosure.

The important part of her story is not one exact number.

It is how quickly the source of her wealth changed.

Hailey started as a model.

She appeared in major campaigns.

She became a fashion influencer.

She married one of the world’s biggest pop stars.

But the business move that completely changed her financial position was Rhode.

She launched the brand in 2022.

By the year ending March 2025, Rhode had generated $212 million in net sales.

Then e.l.f. Beauty agreed to acquire it for $800 million upfront and up to $200 million more if future growth targets were reached.

The deal closed in August 2025.

Hailey did not personally receive the entire amount.

She had co-founders and investors.

Her exact ownership stake remains private.

Taxes and other costs also reduce what a founder actually keeps.

That is why the “Hailey Bieber is now a billionaire” headline does not hold up.

Even Forbes said she almost certainly did not become a billionaire from the sale.

But becoming a billionaire was not necessary for the story to be huge.

A likely nine-figure payday before age 30 is extraordinary.

And Rhode is still growing.

In fiscal 2026, the brand reached roughly $390 million in sales and around $500 million in global retail sales.

Europe is next.

New products continue to arrive.

Hailey remains creatively involved.

And e.l.f.’s financial reports suggest Rhode has been outperforming parts of the earnout targets connected with the acquisition.

So her wealth story is not finished.

The model who once made money wearing other companies’ products eventually built a product company valuable enough for one of the beauty industry’s biggest players to spend up to $1 billion acquiring it.

That is why Hailey Bieber’s fortune in 2026 is no longer mainly a celebrity story.

It is a business story.

Frequently Asked Questions About Hailey Bieber Net Worth

What is Hailey Bieber’s net worth in 2026?

Her wealth is commonly estimated at around $300 million, although the exact figure is private and has not been independently audited.

Is Hailey Bieber a billionaire?

No reliable evidence shows that she personally has a billion-dollar net worth. Forbes said she almost certainly did not become a billionaire from Rhode’s sale because she shared ownership with co-founders and investors.

Did Hailey Bieber sell Rhode for $1 billion?

E.l.f. Beauty acquired Rhode in a deal worth up to $1 billion. The company paid $800 million at closing, with up to $200 million more tied to future performance.

Did Hailey personally receive $1 billion?

No. Rhode had other owners, and Hailey’s exact ownership percentage has not been publicly disclosed. Forbes said she was likely to receive a nine-figure pretax amount rather than the entire purchase price.

When did e.l.f. buy Rhode?

The acquisition officially closed on August 5, 2025.

How much revenue does Rhode make?

Rhode generated $212 million in net sales in the 12 months ending March 31, 2025. Vogue later reported roughly $390 million for fiscal 2026 and about $500 million in global retail sales.

Does Hailey still work for Rhode?

Yes. She remains Founder, Chief Creative Officer and Head of Innovation and also serves as a strategic adviser to e.l.f. Beauty.

How does Hailey Bieber make money?

Her major wealth sources include the Rhode transaction and her continued beauty-business work, plus modeling, fashion endorsements, social-media influence, and other commercial partnerships.

Is Hailey richer than Justin Bieber?

Exact private finances make direct comparisons uncertain. Current estimates increasingly place Hailey’s wealth around $300 million after the Rhode transaction, but neither person publishes complete personal financial records.

How old is Hailey Bieber?

She is 29 as of September 2026 and turns 30 on November 22.

When did Hailey Bieber launch Rhode?

Rhode launched in June 2022.

Why is the company called Rhode?

Rhode is Hailey’s middle name: Hailey Rhode Bieber.

Is Rhode still growing after being sold?

Yes. Rhode continued rapid growth in 2026, with international expansion, new products, and further Sephora launches.

When is Rhode launching across more of Europe?

E.l.f. says Rhode will become available through Sephora online and in most stores across Europe beginning September 30, 2026.

Who owns Rhode now?

Rhode is part of e.l.f. Beauty, which completed the acquisition in August 2025. Hailey remains closely involved in running its creative and product direction.

Is Hailey Bieber still married to Justin Bieber?

Yes. They celebrated their eighth wedding anniversary on September 13, 2026.

Do Hailey and Justin Bieber have children?

Yes. Their son, Jack Blues Bieber, was born in August 2024 and turned two in August 2026.

How many Instagram followers does Hailey Bieber have?

Forbes reported about 57.8 million Instagram followers in June 2026.

What was Hailey’s career before Rhode?

She was already a successful fashion model and influencer, with major brand relationships including Levi’s, Jimmy Choo, and Saint Laurent.

What is the best estimate of Hailey Bieber’s fortune?

Around $300 million is a reasonable 2026 estimate, but the exact figure remains unknown because her Rhode ownership percentage, tax treatment, investments, and other private assets have not been fully disclosed.

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